Transforming Formula 1
Why Lotus F1 team is partnering with EMC
Racedriver and EMC senior marketing director Jean-Yves Pronier, and our local champion Christoffer Brændstrup, will showcase what EMC and Lotus is doing to pursue the goal of Lotus.
As Lotus CEO Patrick Louis say: "Our goal is clear-to hold the Formula 1 World Championship title in 2015. To do so, we need to be more clever and smarter than the competition. IT technology will be our competitive advantage. EMC is the obvious partner for us as we race toward victory."
And on-stage for you to try out - a real 3D F1-simulator.